DHL found a way to make their competitors advertise for them. Or… DHL’s ad agency did. 

A brilliant idea.

(Thank you, Jørgen!)

I like this Trojan horse approach.

Source: jorgenslist
Photo Set


5 companies doing a great job of using humor to boost their brands

Taco Bell pretty much rocks at everything. I love them so much. #MyVice

Source: fastcompany

Vine on the web



Today, we’re introducing a new way to experience Vine: on the web.

Log in at to view your home feed and like, comment, and share videos just as you do on our mobile apps. You can also visit your favorite users’ Vine profiles to browse the videos they’ve…

Source: vineapp


Investment in headcount and infrastructure have steadily grown, as companies reach “intermediate” stages of social business. Several are turning their sights from “social media” as an extension of marketing and communications, and seek to push a “social business” agenda throughout the organization. Top findings include:

  • Most organizations are “intermediate,” with only 17% self-described as “strategic” in the execution of their social strategies.
  • 78% of companies have a dedicated social media team, at the division, corporate or both levels 
  • Companies are committing more headcount to social media across all sizes of organizations. The biggest jump is for companies with more than 100,000 employees, which now report an average of 49 full-time employees supporting social media, compared to 20 in 2010.
  • 85% of companies have an organizational social media policy, yet only 18% of companies report that their employees’ knowledge of social media usage and the organizational policy is either good or very good.

(via Charlene Li, The State of Social Business in 2013 | LinkedIn)


"The personalized system automatically labels digital learning content with instructions from curriculum standards to find the right content suited to a specific student’s needs."


Life is more than coffee. That’s why there’s coffee. Love this campaign by the agency I work at. 

Source: outdoorsenthusiast

"Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.’"

- Jef I. Richards.